Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations

Whether or not you’ve actively been using Threads, you may have noticed — thanks to its integration into the Instagram feed — an off-putting shift in the kinds of posts the platform has been recommending over the last few weeks. At best, you might be seeing tons of content that is of no interest to you whatsoever, or copypasta-style engagement bait. At worst? A whole lot of hate speech. In a short video shared on Friday responding to an Ask Me Anything question, Instagram head Adam Mosseri apologized for the “low-quality recommendations” proliferating on Threads and said the team is working on a fix.

“We want people to have a positive experience on Threads, and we’ve actually had some issues over the last few weeks with low-quality recommendations,” Mosseri said, “things that don’t quite violate our Community Guidelines — which is where we take content down entirely — but kind of go right up to that line. We’re working on improving it. A lot of it should be fixed at this point.” He goes on to say that while “there’s a lot more work to do,” users can “expect it to get much better over the next few weeks. Again, apologies.”

While Threads already felt cluttered with posts meant to milk engagement as new users try to generate followings on the budding social site, things have taken a palpably darker turn recently. Suddenly, ragebait seems to be front and center. Users have complained that they’re being suggested an alarming amount of hateful content, particularly posts that are outright transphobic. It’s crept into my own feeds, enough so that it feels like I’ve muted more accounts in the last two or so weeks than I previously had in six months on Threads.

Engadget asked Meta for clarification on whether the improvements Mosseri mentioned will specifically address transphobia and other forms of hate speech. In response, a spokesperson reiterated Mosseri’s comments and said, “In addition to removing content that violates our community guidelines, we’re aware that some users are seeing this type of repetitive, low-quality content they may not be interested in, and we’re taking steps to address it.”