Cotti Coffee registers multiple trademarks for baijiu-infused cold brew

Cotti Coffee, launched by former Luckin Coffee executives in October 2022, has applied for the registration of multiple trademarks related to baijiu-infused cold brew and is currently under substantive examination, according to data from the corporate database Qichacha. Cotti has not yet teased cold brew coffee infused with Chinese liquor, as per the latest menu from the value-focused coffee chain. Luckin Coffee initially introduced Moutai alcohol-added latte in early September and sold 5.42 million cups of it in a single day, generating sales of over RMB 100 million. [Qichacha, in Chinese]