LG will hold a private ADAS/Automated Driving demonstration for major automakers at CES 2024

LG Electronics will hold a private demonstration for major automakers at CES 2024 this week. During the briefing, they will introduce a new cross-domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies.

The Consumer Electronics Show has become a key event in the calendar for automakers to show off their latest technology and 2024 is shaping up to be the most important yet, with a number of vendors attending to showcase to the press and the public what they have coming in the future.

Developed by LG in collaboration with global mobility tech company Magna, the future mobility platform is expected to arrive on the market in the near future. This development is part of the company’s commitment to innovation and progress toward its Future Vision 2030.

The collaboration kicked off just last year and leverages the combined technological prowess of LG and Magna, to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross-domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.

The single electronic module supports multiple IVI systems and ADAS/AD domain integration and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space.

This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of rich data across domains.

The LG platform can provide drivers and passengers with compelling, new experiences – and more intuitive interactions – when using advanced automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualisation software. 

Additionally, the solution can be customised to meet  OEM integrated communications and IVI system needs. 2027 model-year vehicles are expected to be the first to benefit from this advanced technology.

“We are extremely pleased with the progress we have made on this future mobility technology. LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”

Eun Seok-hyun, president of LG Vehicle component Solutions Company.

Another successful collaboration between the two companies, LG Magna e-Powertrain unites Magna’s expertise in electric powertrain systems with LG capabilities in component development for e-motors, inverters and on-board chargers.

Announced in 2021, the joint venture, which encompasses engineering, design and manufacturing, enables LG and Magna to proactively respond to market trends and deliver innovative solutions to fulfil customers’ evolving needs.